Is All Subway Meat Turkey?

Beginning on Wednesday, all 20,000 of the chain’s US locations will serve freshly sliced deli meat. This is Subway’s largest shift since it started updating its menu, ingredients, and restaurant design two years ago in an effort to revive its once-drooping sales and attract acquisition bidders.

Due to increased industry competition and a decline in consumer preference for the stuffy brand, Subway has had difficulty in recent years. As a component of its turnaround strategy, the business added customization to its menu%20E2%80%93%20a feature that many competitors have popularized, helping to increase sales slightly at American stores last year. Subway doubled down on pushing orders to its app, which helped digital sales. Fresh-sliced meat is another step in that direction, although the payoff remains to be seen.

Approximately 80% of the stores will prominently display the $6,000 slices (if available space) near the deli counter where the majority of the meat, such as turkey, pepperoni, roast beef, ham, and salami, is sliced several times a day. That represents a significant departure from Subway’s prior practice of chopping meat in its factories and distributing it to restaurants.

Slicing cold cuts at its locations not only improves freshness but also aligns the chain with smaller competitors like Jimmy John’s, Jersey Mike’s Subs, and Firehouse Subs, all of which have been expanding their store counts recently. That’s in sharp contrast to Subway, which has closed roughly 7,000 locations since 2016.

Subway locations currently fresh slice vegetables and freshly bakes bread and cookies daily. According to Trevor Haynes, president of Subway’s North American operations, adding freshly sliced meat “felt like the natural step that we needed to get back to and address.” Haynes told CNN

Subways is introducing four new sandwiches—turkey, garlic roast beef, ham, and “The Beast,” which consists of pepperoni, salami, roast beef, ham, and turkey on Italian bread—to commemorate the changes.

A year ago, Subway unveiled its most extensive makeover in the company’s nearly 60-year history. The revamp prioritized customization over customization in favor of a 20%E2%80%9C Subway Series 20%E2%80%9D sandwich menu, which currently accounts for 2020% of sales. Another encouraging development for the business is its digital expansion, with sales through its app and third-party services tripling from 2021 to 2022.

Average yearly sales at Subway US restaurants, however, are much lower compared to its sandwich business rivals. According to data from QSR Magazine, each of its three competitors makes roughly $1 million, while the average Subway location makes less than $500,000.

Nevertheless, privately held Subway reported that 2022 was a record-breaking year, with sales at its North American locations that have been open for at least a year rising by 7%. 8% last year compared to 2021. Sales also exceeded projections by more than $700 million, but the company didn’t reveal specific numbers.

Haynes claims that Subway is “on track” for an announcement soon, most likely in mid-July. Subway is also for sale. Ad Feedback Ad Feedback.

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Fear & Greed Index

To undercut its fast-growing rivals, Subway is making a big change to its meats.

Beginning on Wednesday, all 20,000 of the chain’s US locations will serve freshly sliced deli meat. This is Subway’s largest shift since it started updating its menu, ingredients, and restaurant design two years ago in an effort to revive its once-drooping sales and attract acquisition bidders.

Due to increased industry competition and a decline in consumer preference for the stuffy brand, Subway has had difficulty in recent years. As a component of its turnaround strategy, the business added customization to its menu%20E2%80%93%20a feature that many competitors have popularized, helping to increase sales slightly at American stores last year. Subway doubled down on pushing orders to its app, which helped digital sales. Fresh-sliced meat is another step in that direction, although the payoff remains to be seen.

Approximately 80% of the stores will prominently display the $6,000 slices (if available space) near the deli counter where the majority of the meat, such as turkey, pepperoni, roast beef, ham, and salami, is sliced several times a day. That represents a significant departure from Subway’s prior practice of chopping meat in its factories and distributing it to restaurants.

Slicing cold cuts at its locations not only improves freshness but also aligns the chain with smaller competitors like Jimmy John’s, Jersey Mike’s Subs, and Firehouse Subs, all of which have been expanding their store counts recently. That’s in sharp contrast to Subway, which has closed roughly 7,000 locations since 2016.

Subway locations currently fresh slice vegetables and freshly bakes bread and cookies daily. According to Trevor Haynes, president of Subway’s North American operations, adding freshly sliced meat “felt like the natural step that we needed to get back to and address.” Haynes told CNN

Cheese, steak and rotisserie chicken will still be delivered pre-sliced.

Subways is introducing four new sandwiches—turkey, garlic roast beef, ham, and “The Beast,” which consists of pepperoni, salami, roast beef, ham, and turkey on Italian bread—to commemorate the changes.

A year ago, Subway unveiled its most extensive makeover in the company’s nearly 60-year history. The revamp prioritized customization over customization in favor of a 20%E2%80%9C Subway Series 20%E2%80%9D sandwich menu, which currently accounts for 2020% of sales. Another encouraging development for the business is its digital expansion, with sales through its app and third-party services tripling from 2021 to 2022.

Average yearly sales at Subway US restaurants, however, are much lower compared to its sandwich business rivals. Data from QSR Magazine reveals that its three rivals pull in about $1 million per unit, with an average Subway location raking in less than $500,000.

Nevertheless, privately held Subway reported that 2022 was a record-breaking year, with sales at its North American locations that have been open for at least a year rising by 7%. 8% last year compared to 2021. Sales also exceeded projections by more than $700 million, but the company didn’t reveal specific numbers.

Haynes claims that Subway is “on track” for an announcement soon, most likely in mid-July. Subway is also for sale. Ad Feedback Ad Feedback.

Subway Meats