Did Red Lobster Lose Money on Endless Shrimp? The Inside Story of a Promotion Gone Wrong
The company said that its $11 million loss in the third quarter was partly due to its “Ultimate Endless Shrimp” deal, which lets customers pay $20 for all the shrimp they can eat. The seafood chain is raising the price of the deal to $25, according to Thai Union Group, the restaurant’s parent company. Thai … Read more