Red Lobster’s wildly popular Endless Shrimp promotion is back! This limited-time event allows you to indulge in unlimited servings of juicy, succulent shrimp preparations. But with the offer only running for a short period, it’s important to know exactly what days you can take advantage of endless shrimp at Red Lobster.
In this article, we’ll share all the key details on the 2023 Endless Shrimp event, including:
- What days and dates Endless Shrimp will be available
- The start and end dates for the promotion
- Any day-of-the-week limitations for endless shrimp
- How long Red Lobster usually runs the event for
- Tips for taking full advantage of Endless Shrimp days
Armed with this info, you can plan your visits to maximize your enjoyment of unlimited shrimp at Red Lobster!
What Are the 2023 Endless Shrimp Days at Red Lobster?
For 2023, Red Lobster has confirmed that Endless Shrimp will be running from:
Monday, February 27 to Sunday, May 28, 2023
This gives shrimp lovers 93 consecutive days to take advantage of the unlimited shrimp event
Endless Shrimp runs as a Monday-Sunday weekly promotion. So any day Monday through Sunday over this 3 month period, you can enjoy unlimited shrimp at Red Lobster!
There are no restrictions on specific days of the week. As long as you visit from February 27 to May 28, every day is Endless Shrimp day!
What Times is Endless Shrimp Available Each Day?
Endless Shrimp is available all day long during regular restaurant operating hours. While hours can vary by location, most Red Lobster restaurants are open:
- Monday to Thursday: 11:00 am to 10:00 pm
- Friday to Saturday: 11:00 am to 11:00 pm
- Sunday: 11:00 am to 10:00 pm
So on any given Endless Shrimp day, you can start indulging in unlimited shrimp starting from 11 am onwards based on that day’s closing time.
Red Lobster also serves their full menu during Endless Shrimp, so you can combine favorites like Cheddar Bay Biscuits as you enjoy shrimp.
How Long Does Red Lobster’s Endless Shrimp Promotion Typically Last?
In previous years, the duration of Red Lobster’s Endless Shrimp offer has been:
- 2020 – 82 days
- 2021 – 94 days
- 2022 – 89 days
The 2023 duration of 93 days fits right in line with these timeframes.
Red Lobster seems to keep Endless Shrimp around for approximately 3 months or 90 days on average.
This allows them to capture popular dining occasions like Easter Sunday, Mother’s Day, and the start of summer.
Of course the exact Endless Shrimp dates can vary a little year-to-year, so be sure to check Red Lobster’s website for the confirmed schedule.
Tips to Make the Most of Endless Shrimp Days
To help you fully capitalize on Endless Shrimp season at Red Lobster, here are some handy tips:
- Check the restaurant locator for your closest locations
- Consider visiting on slower weekday lunches or early dinners to beat crowds
- Order multiple shrimp dishes per round to sample different flavors
- Split orders with a group so you can try more dishes
- Pace yourself and take breaks between shrimp rounds
- Save some room for signature sides like Cheddar Bay Biscuits
- Sign up for Red Lobster’s email club for special shrimp offers
- Print out the promotional calendar and mark your must-visit Endless Shrimp days!
Enjoy 93 Days of Unlimited Shrimp This Spring
Red Lobster’s Endless Shrimp event lets you indulge in your favorite shrimp dishes all spring long. With 93 consecutive days to choose from in 2023, you have ample opportunity to get your fill!
Be sure to stop by Red Lobster any Monday to Sunday from February 27 to May 28 to take advantage of this irresistible unlimited shrimp promotion.
And with no restrictions on particular days of the week, you have free rein to make every single day an Endless Shrimp day this spring!
Why is Red Lobster’s deal causing problems?
The popularity of the “Ultimate Endless Shrimp” exceeded the company’s expectations, contributing to the aforementioned financial setback. The promotion did successfully bring in more customers—by 2% compared to the previous quarter and by 4% compared to the previous year—but more customers than expected chose to take advantage of the deal. Thai Union’s chief financial officer, Ludovic Garnier, admitted that the $20 price point wasn’t making money for the business. The company had to make changes because of the unexpected success. So how would they adapt?.
Because they are having trouble making ends meet, Red Lobster has slowly raised the price of the deal, first to $22 and now to $25. Garnier emphasized the importance of carefully determining the entry and price points for promotions to ensure sustainable profitability.
With news that the shrimp scheme has been too popular that it has eaten into company profits, we check out what the fuss is all about.
Red Lobster’s famous “Ultimate Endless Shrimp” deal, which has been going on for more than 18 years, became a permanent part of the menu this summer as part of the company’s overall plan. Thai Union, which owns Red Lobster, started the promotion so that restaurants would get more customers during slower times of the year. For a fixed price of $20, customers could eat as much shrimp as they wanted.
“We knew it was time to make this guest favorite available all day, every day because we know how much our guests love and look forward to the return of Ultimate Endless Shrimp every year,” the company’s CMO, Patty Trevino, said in June. “And this is just the beginning. ”.
Great idea, right? Well, sometimes great ideas can backfire.
The “success” of the promotion has brought about problems that were not expected. It is thought that this is why Red Lobster lost about $11 million in the third quarter of 2023.
My entry to the above challenge:
Look! We got endless, shrimp delight
Seafood dreams, every night
Cheddar Bay bliss. No empty plates.
The Truth About Red Lobster’s Endless Shrimp
Is Red Lobster ® ultimate endless shrimp SM coming back?
ORLANDO, Fla., June 26, 2023 /PRNewswire/ — Red Lobster ® is kicking off summer with an announcement that is sure to excite shrimp lovers everywhere – guest-favorite Ultimate Endless Shrimp℠ is here to stay! Gone are the days of anxiously awaiting the return of Ultimate Endless Shrimp℠.
What is Red Lobster’s ultimate endless shrimp?
The conceit of Ultimate Endless Shrimp is fairly simple: For a flat fee of $25 per person — at the time of publication and up from its original price of $20 — you can eat as much shrimp as your crustacean-loving heart desires.
How much is endless shrimp at Red Lobster?
Price, of course, is one of the most important considerations for most people when they’re dining out. Endless Shrimp is priced at $20, which is easily the best deal on Red Lobster’s menu. Take, for example, the two-entree combo platter, which comes with two sides.
Does Red Lobster have unlimited shrimp?
Red Lobster has — per a press release — officially brought unlimited shrimp to its permanent menu. Now, you can have a shrimp-eating competition any time of the year. Ultimate Endless Shrimp is a fan-fave promotion that Red Lobster has typically brought back, year after year, for a select period of time.